Our Approach

We are Ready to Work – for our customers and our shareholders

Value Proposition

WillScot Mobile Mini leases turnkey modular offices and portable storage units with basic furniture and appliances – known as “Essentials” or “Value-Added Products and Services (VAPS)” – so that our customers are immediately productive, safe, and comfortable. With one call, one order, one delivery, and one bill, our customers are ‘Ready to Work’ from day one.


Clear Market Leadership
#1 competitor in $10B+ North American market for modular space and portable storage solutions

240+ branch network serving all North American metropolitan areas with high operating leverage, underpinned by sophisticated technology investments

Compelling Unit Economics and Return on Invested Capital
25%+ unlevered IRRs at the unit level with 10-15% Return on Invested Capital over the next 3 to 5 years

Reoccurring and Predictable Lease Revenues
75% of revenue is from reoccurring lease revenues underpinned by 3-year average lease durations, creating consistent and predictable cash flows and forward visibility

Diversified Customer Base
85,000+ active customers across 15 diversified end markets, with no customer >3% of revenue, and <15% of revenue coming from our top 50 customers

Capital Allocation
Disciplined capital allocation framework with 25% for net capital expenditures, 25% for M&A, and 50% for returns to shareholders


Organic Growth
$1B revenue opportunity over the next 3 to 5 years, anchored by $500M revenue growth opportunity from Value-Added Products and Services

Inorganic Growth
Proven and scalable platform for accretive M&A

Strong Free Cash Flow Generation
Milestones of 20-30% Free Cash Flow Margin, $650M Free Cash Flow, and $1.5B Adjusted EBITDA over the next 3 to 5 years, providing opportunity to reinvest in the business and drive value creation